The Millionaire Leagues
In terms of income, I share some examples of what tournaments and cricket
leagues enter the year for sponsorships and television rights: The
"Premier League India" receives about $ 165 million dollars, followed
by some international tournaments with $ 68 million, the English league $ 66
million and Australia $ 57 million.
In India,
the main sponsor of cricket is the financial sector, followed by
telecommunications and non-alcoholic beverages. PEPSI is one of the main
sponsors of the "Indian Premier League" and pays for this $ 14
million dollars per year. In addition, this league has the support of
other companies such as Vodafone and Yes Bank. Something attractive will
see these brands in a population of one thousand 200 million people where
cricket is the national sport.
In the leagues like the English, the Australian and the New
Zealand, the main sponsors are banks, brewers and car manufacturers. We
can find other sponsoring sectors such as the British supermarket chain
Waitrose, which pays $ 15 million dollars per year.
And there are also millionaire
idols
As in football we have a Cristiano Ronaldo or Lio Messi who are cracks and millionaires, also in cricket there are great figures who fatten up their portfolio. The first example is Mahendra Singh Dhoni, an Indian player who receives revenues of close to $ 23 million dollars, thanks to his nearly 25 sponsorship contracts that he has individually with brands such as PEPSI, Reebok and Sony, among others. In addition, we must add the little more than $ 3 million dollars that he receives from salary per year as a player from his team.
As in football we have a Cristiano Ronaldo or Lio Messi who are cracks and millionaires, also in cricket there are great figures who fatten up their portfolio. The first example is Mahendra Singh Dhoni, an Indian player who receives revenues of close to $ 23 million dollars, thanks to his nearly 25 sponsorship contracts that he has individually with brands such as PEPSI, Reebok and Sony, among others. In addition, we must add the little more than $ 3 million dollars that he receives from salary per year as a player from his team.
Another
example is Sachin Tendulkar, the best hitter of his generation, who has 16
sponsors such as Adidas, Coca-Cola, Castrol and Toshiba, who pay him the
succulent figure of $ 16 million dollars.
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